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NPDP新版教材(模拟练习题一)

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1、 [单选] You are assigned to a new product development project. This project needs to add a function for the existing product, which is welcomed by the god beast consumers and has no quality defects. As a part-time project manager, you have limited rights and are also responsible for some development work of the project. What kind of project team is this?

A. independent

B. weight type

C. Functional groups

D. lightweight

 

你被委派从事某新产品开发项目。该项目需要为现有产品添加一项功能,该产品深受消费者欢迎,没有质量缺陷,作为兼职项目经理,你的权利有限,同时还要负责项目的一些开发工作,这是什么类型的项目团队?

 A:自主型

 B:重量型

 C:职能小组

 D:轻量型

 

2、 [单选] Surveys carried out by PDMA show that the best companies offer from the next in NPD because they Have...

A.A good chief executive

B.a stage-gate product development process

C.high quality NPD practices and processes

D.a lot of money to spend on NPD

 

产品开发管理协会开展的问卷调查显示,最佳企业与其他企业在新产品开发上有很大不同,因为最佳企业具有

 A:一个好的首席执行官

 B:阶段-关卡产品开发流程

 C:高质量的新产品开发实施和流程

 D:为新产品开流程投入很多资金

 

3、 [单选] What's the difference between product concept statement and product design specification?

A. The product design specification is for engineers, while the product concept statement is for salesmen.

B. The product design specification has quantitative measurement indicators, while the product concept statement is qualitative.

C. The product concept statement is usually graphic, while the product design specification is purely numeric.

D. Do difference. These two terms mean identically.

 

产品概念描述与产品设计规格的区别是什么?

 A:产品设计规格针对工程师的,而产品概念描述是针对营销人员的

 B:产品设计规格有定量的测量指标,而产品概念描述是定性的

 C:产品概念描述经常用图画绘制,产品设计规格仅使用数字

 D:没有区别,两个术语的意思相同

 

4、 [单选] In order to prioritize product performance and identify the relationship between variables that affect product performance, the market research tool that should be used should be

A.Ethnographic market research

B.Focus group analysis

C.Conjoint analysis

D.Questionnaire survey

 

为了确定产品性能的优先级以及识别出影响产品性能的各个变量之间的关系,应该使用的市场研究工具是

 A:人种学市场研究

 B:焦点小组分析

 C:联合分析

 D:问卷调查

5、 [单选] "At FarmLand Company, Lisa is preparing a commercial analysis of using drones for inventory check. The project is personally promoted by the general manager, but financial feasibility result shows that the project will not generate much return. FarmLand adopts a strict Stage-Gate product development process. The Gate is an important factor for the success of product development, because the Gate ensures:

A. All projects are subject to be reviewed, but will continue to be developed

B. Only potentially successful projects will continue to be developed

C. All items are documented

D. Projects supported by the general manager will be given priority

 

在FarmLand公司,丽莎正在准备一份使用无人机清点库存数量的商业分析,该项目由总经理亲自推动,但财务可行性表明,该项目不会产生太多回报,FarmLand公司采用了严格的门径产品开发流程,关口是实现产品开发成功的重要因素,因为关口确保:

 A:所有项目都需经过审核,但会一直继续开发下去

 B:只有可能成功的项目才会继续开发下去

 C:所有项目都被记录在案

 D:按照总经理支持的项目将被优先考虑

 

6、 [单选] The company decided to enter the emerging market and invested in an electric vehicle battery project. The project is expected to generate 8.7 million yuan in the next five years. If the discount rate is 10%, what is the net present value of the project?

A.39 million

B.5.4 million

C.7.9 million

D.14 million

 

企业决定进军新兴市场,投资了某电动汽车蓄电池项目。该项目预计未来5年的收益为870万元,如果折现率为10%,该项目的净现值是多少?

 A:390万

 B:540万

 C:790万

 D:1400万

 

7、 [单选] You're hired as a product manager for ABC, which is looking for a strategy to maximize profit for its computer-aided design (CAD) software, and at what stage of life cycle might the CAD software be?

A. Maturity

B. Introduction

C. Decline

D. Growing

 

您被聘为ABC公司的产品经理,该公司正在寻求一种战略,使其计算机辅助设计(CAD)软件的利润最大化,CAD软件可能处于哪个生命周期阶段?

 A:成熟期

 B:引入期

 C:衰退期

 D:增长期

 

8、 [单选] You are managing the development of a new product. Time to market new product has been defined, but the project is behind the schedule. What you may need to do is

A.To look for ways to compress the progress without causing a significant impact on the scope

B.To add resources and costs

C.To take a parallel approach for those tasks that have been performed in the past

D.A combination of some or all of the above

 

你正在管理某一新产品的开发,新产品的上市时间已经确定,可是项目进度落后,你可能需要做的是

 A:在对范围不产生重大影响的前提下,寻找能够压缩进度的方法

 B:增加资源和成本

 C:对那些以往序贯执行的任务采取并行的方式

 D:将上述部分或全部方法结合起来

 

9、 [单选] Company A has recently implementation a range of new product development practice,as first stage has used a range of ideation looks to generate a number of potential new product ideas,now in order to evaluate and prioritize the 150 product ideas for further evaluation and development,what kind of evaluation technologies will you recommend for the first stage of evaluating the 150 new product ideas

A.pass/fall evaluation

B.financial analysis

C.ask the boss to do it

D.detailed scoring of each idea against strategic criteria

 

A公司最近开展了一系列新产品开发实践,第一阶段,公司使用一系列创意工具筛选创意,现在,为进一步的产品评价和开发,公司需要对150个产品创意进行评估和筛选,对于进一步的150个新产品创意的评估.您会推荐该公司采用哪种评估技术

 A:通过/不通过评估

 B:财务分析

 C:请老板决定

 D:根据战略标准对每个创意进行详细评分

 

10、 [单选] When do we use a lightweight team to develop new product?

A.When the project is more complex and uncertain

B.When the organization wants detailed objections for the project

C.When the organization is focused on incremental or support project

D.When the challenge is to break from the past and enter a new market with a complete new technology

 

我们会在何时使用轻量型团队来开发新产品?

 A:在项目更加复杂且不确定的时候

 B:在组织需要详细的项目目标的时候

 C:在组织聚焦于渐进性或支持性项目的时候

 D:在所面临的挑战是与过去决裂并用全新技术进入新市场的时候

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