NPDP新版教材（模拟练习题三）

21、 [单选] Structured and consistent processes adopted across a company contribute significantly to

A.Product development success

B.Scrum management

C.Risk management

D.TPS

 

公司贯彻有序和统一的流程对什么有明显地促进？

 A：产品开发成功

 B：Scrum 管理

 C：风险管理

 D：TPS

 

22、 [单选] As a new product development consultant, you are helping ABC company in a new product development project. You are well aware of the uncertainty is unavoidable in new product development. There is statistics shows, only 3% of new products are great success, and 4% are relatively success, while the other are failures. You are about to remind ABC company the stage of new product development that is associated with the highest uncertainties. Which of the following is the best option?

A.Idea generation and evaluation

B.Prototype development

C.Product launch

D.Scale-up to commercialization

 

作为新产品开发顾问，您正在帮助ABC公司开展一个新产品开发项目，您很清楚不确定性在新产品开发中是无法避免的，统计数据表明，仅有3%的新产品非常成功，4%的新产品相对成功，剩下的基本都失败了，您准备提醒ABC公司新产品开发按项目推进最具不确定性的阶段，以下哪一选项代表了新产品开发项目不确定性最高的阶段

 A：创意生成和评估

 B：原型开发

 C：产品发布

 D：扩大规模实现商品化

 

23、 [单选] Product A has a cost of $100.000 to design and expected to generate $200,000 in first year revenues. Product B has a cost of $75,000 to design and expected to generate $150.000 in first year sales revenues. Using the payback period analysis. Which product provides the best return on investment?

A. product A. because the return on investment is $200.000

B. Product B, because the return on investment is $150.000

C. Product A, because the return on investment is $100.000

D. It is impossible to tell based on the data provided

 

产品A的设计成本为100. 000美元。预计第一年的销售收入将达到200.000美元。 产品B的设计成本为75.000美元。预计第一年的销售收入将达到150.000美元。使用投资回收期分析。哪种产品能够提供最佳投资回报？

 A：产品A， 因为投资回报是200.000美元

 B：产品B, 因为投资回报是150.000美元

 C：产品A, 因为投资回报是100.000美元

 D：基于所提供的数据无法判断

 

24、 [单选] The strategic document that is the heart of any organized effort to commercialization called what

A.concept statement

B.protected statement

C.product innovation charter

D.technology strategy

 

在全力推动新产品商业化过程中处于核心地位的战略文件称作？

 A：概念声明

 B：协议声明

 C：产品创新章程

 D：技术战略

 

25、 [单选] If the annual interest rate is 10%, which of the following schemes has the highest net present value (NPV)? Option Year1 Year2 Year3 1 20000 -10000 30000 2 30000 20000 -10000 3 -10000 30000 20000 4 -10000 20000 30000

A. Option l

B. Option 2

C. Option 3

D. Option 4

 

如果年利率是10%，下列哪个方案具有最高的净现值（NPV）? 选项 第1年 第2年 第3年 1、20000  -10000  30000 ；2、30000  20000  -10000；3、-10000  30000  20000 ；4、-10000  20000  30000

 A：选项l

 B：选项2

 C：选项3

 D：选项4

 

26、 [单选] Your company is planning to expand the product platform to a niche market, and as a product manager, you will lead this product line expansion project, with most of the project members coming from various functional departments and participating in the project on an "on-demand" basis, and your primary role is to _____

A. Supervise plans developed by functional managers

B. Supervise performance of team members in their functional departments

C. Make necessary amendments or reallocate resources according to the needs of the project

D. Provide career improvement to team members

 

贵公司正打算产品平台扩展至一个利基市场，作为产品经理，您将领导这个产品线扩展项目，大多数项目成员来自各个职能部门，并在“按需”的基础上参与项目，您的主要作用是_____

 A：监督职能经理制定的计划

 B：监管团队成员在其职能部门的表现

 C：根据项目需要进行必要的变更或重新分配资源

 D：提升团队成员的职业生涯

 

27、 [单选] Why would car companies go through the effort of creating concept cars？

A.To prepare for the launch of the real car

B.To reduce the risk of launching a new model by fielding concepts early

C.To offer a selection of models that the customers can choose from in a concept test

D.They are used only for demonstration purposes at car shows

 

汽车公司为什么会努力创制概念汽车？

 A：为真实汽车上市做准备

 B：通过早期的概念划定，来降低新车型上市的风险

 C：提供客户可以从概念测试中选择的车型

 D：概念汽车仅仅是为了车展上的展示

 

28、 [单选] You are employed as a new product manager by a furniture manufacturer. Your company has been in this market for decades, and in a leading position in office furniture market. The top management requests you to closely monitor any new trends of the competitors, and response with new product launch. Which innovation strategy best describes the company’s approach?

A.Defender

B.Prospector

C.Reactor

D.Analyzer

 

您被一家家具制造公司聘为新产品经理，您的公司已经在市场上打拼了几十年，占据办公家具市场的主导地位，最高管理层要求您密切关注竞争对手的任何新趋势，并通过发布新产品及时做出回应，何种创新战略能最好地描述公司的做法？

 A：防御者

 B：探索者

 C：回应者

 D：分析者

 

29、 [单选] Jose is a member of one executive team, the team is responsible for one product line with product at phase of decline in product lifecycle, which product line strategy as below Jose should propose the executive team to select?

A. through reduction of product characteristics and product cost, to promote sales and increase market share.

B. through increase of product characteristics, to improve product quality and increase price.

C. develop alternative product through investment

D. all above options

 

Jose是某执行团队的一员，该团队主管一项正处于产品生命周期衰退阶段的产品线，Jose应该建议执行团队考虑何种产品线战略？

 A：通过减少产品特征并降低产品价格，来促进销售和提高市场份额

 B：通过增加产品特性来改进产品质量并提高产品价格

 C：通过投资来开发替代产品

 D：以上所有选项

 

30、 [单选] Which one of the following product development models is suitable to cover complex and new technology, with significantly increased expenditure along with the project process, and requiring great deals of legal and marketing support?

A. Lean

B. Agile

C. Stage-gate

D. Waterfall

 

以下哪一模型最适合于涵盖复杂和新技术、随着项目推进花费显著提高，并且需要大量法律与营销支持的产品开发？

 A：精益

 B：敏捷

 C：门径

 D：瀑布

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